Web Design

What is your web design objective?

What is your web design objective – our objective is basic; to make fabulous sites that make your business sparkle and our self images take off. We’re little enough to take true pride in every last employment we do, yet nimble enough to undertake ventures of all sizes.


Here is a great read on cognitive load –

To understand how to reduce cognitive load, we must first understand what causes it. Generally speaking, the causes of cognitive load can be traced back to three main factors: 1) too many choices, 2) too much thought required, or 3) lack of clarity. Each of these factors will require processing and takes up mental resources that doesn’t actually help users understand the content.


Now that we know the factors that increase cognitive load, let’s take a look at how we can reduce it. This is by no means a comprehensive list, but instead a few common principles that can help inform design decisions.


Like everything in web design professionals, less is more. Any element that isn’t helping the user achieve their goal is working against them because they must process it and store it in working memory, alongside the things that will help them. Avoiding excessive colors, imagery, design flourishes, or layouts that don’t add value is crucial. But simplicity comes with a caveat: don’t overvalue it at the cost of clarity.

Web Design

By leveraging common design patterns when it makes sense, you are giving the user familiar elements which they already understand. This in turn reduces the amount of learning they need to do, thus enabling them to move right along and get closer to achieving their goal. My favorite sources for design pattern inspiration are Design Patterns on CodePen and the Blueprint Archives on Codrops.


Every time you visit a website, a process of learning ecommerce web design is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image slider on the homepage, your brain has to learn how to use the site while keeping track of the reason you came there in the first place. The mental effort required during this time is called cognitive load. Now the catch: the working memory in which this information is processed and stored is limited. Your brain begins to slow down or even abandon the task at hand when it receives more information than it can handle. Although cognitive load isn’t entirely avoidable, designers must strive to manage and accommodate these limits.




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